If you don’t know Pantone, they are a company that invented the “Color Matching System“, which is a color standardization system used in everything from marketing to press, and beyond through fashion and makeup. It basically exists to codify and identify colors, for selection and communication. Every year Pantone releases their colors of the year – colors you’ll find on the catwalks and in your tube of lipstick.
Pantone has started releasing products and collaborations of their own, but for us makeup lovers, this is the most exciting one yet – Pantone has collaborated with Sephora to release a range of products in their color of the year, Tangerine Tango.
Now, I’m not an orange girl – my reddish hair, pink skin and freckles simply don’t do well with such bright hues – but Tangerine Tango, a vivid reddish-orange, is hard to resist. What’s even harder to resist is such a cool collaboration with minimalistic packaging and products ranging from gloss to feathery false eyelashes. The whole collaboration gives me a really mid-century feel, for some reason. I legitimately want everything in this collection – despite the fact that I’m not sure I can quite pull off this shade.
Everything about this launch makes my heartbeat fast and my pulse quicken – what about you?
The collection launches this month, exclusively on Sephora.com, and ranges in price from $16 – $68 USD.
If Tangerine Tango isn’t your bag, check out some of Pantone’s other amazing collaborations – I particularly love these folding chairs, which my friend Patrick Noyon picked up in a few colors last year.