
Illustration Courtesy Serge Lutens Palais Royal
I paced nervously down the arcades of the Palais Royal, waiting for the right time to enter the boutique. The sleek window displays were heart-breakingly beautiful, and the setting, in the refined elegance of Paris’ Palais Royal gardens, only added to the effect.

It all happened quite by accident – I was looking for more information on Quant à Soi, the makeup base offered by the Serge Lutens Beauty Essentials range, and found very little information in English. I decided to email the company, and ended up being invited to their flagship boutique to take an exclusive look at the magical universe of Serge Lutens himself.

So there I was, pushing open the massive glass doors, and was instantly transported… if not back in time, than certainly to somewhere else, a hushed universe of luxury, where every inch of the boutique was covered in exquisite detail, from ceiling to floor. I was greeted by a coterie of women, all immaculately attired in black and perfectly made up, and my guide for the day, Soulaimane, who greeted me with a warm smile that instantly put me at ease. As I was led up the wrought iron spiral staircase (Soulaimane tells me Mr. Lutens sourced this from a former cannon maker somewhere in western France), I couldn’t help being nervous. You see, Serge Lutens is the reason why we now covet eyeshadow palettes and lipsticks from French couture houses like Chanel and Dior – born in 1942, Mr. Lutens precociously created the first makeup line associate with a couture house, for Dior, in 1967. While he may not have created the concept of luxury cosmetics, he certainly helped to mold it – he is, in short, a personal hero.

I was ushered into the second floor salon, a harmony of rich, warm colors on hand painted walls and low, geometric, ebony chairs. As I settled into my seat, Soulaimane told me that every single part of the boutique – from the chair I was sitting in to the lunar themes dotting the wainscoting, were chosen by Serge Lutens himself – in short, I was very much in the Lutens universe. I was told that the company prides themself, not so much on being a niche brand, as one that still has their soul intact, which is why creating a peek into the Lutens universe was so essential in the creation of this space.The boutique was opened in 1992 at the request of Shiseido (for which Serge Lutens served as artistic director), and I can remember a wonderful experience visiting with my mother in the late 1990s that had so lasting an effect, that I was certain this was the first Parisian beauty destination I wanted to share with you, dear readers.The décor, however, is simply a wonderful backdrop for why I was really there – the exquisite perfumes and cosmetics, of course, are what make the boutique a veritable destination for Parisians and tourists alike. Even the press agrees – when I was flipping through Elle Paris just last week, there was a special section on perfumes – and Serge Lutens came in at the top of the list. The perfumes are incredible, and divided into two categories: Les Parfums, which are sold internationally with 2000 locations to buy internationally, and Les Exclusifs, a range available exclusively at the Palais Royal boutique.


The range of cosmetics, however, exceeds any expectations whatsoever. Called Necessaires de Beauté, or Beauty Essentials, the range was originally modestly restrained and all housed in a silk coffret, containing 6 lip colors, 2 powder compacts, and a mascara. The range has now expanded, but still keeps the refined aesthetic with architectural black lacquered packaging, free from branding. This is the ultimate in luxury cosmetics – the sort of lipstick you’d use as a seduction tool, pulling it out to re-apply over cocktails.

The original Beauty Essentials Coffret
Laurence, who works in the Palais Royal boutique, was my guide to the cosmetic line. Her makeup looked impeccable and oh so French – discreet while still retaining a certain glamour – so I wanted to hear her take on the products. Her indispensables? The eyeshadow palette with four shades, which contain the most buttery, blendable powders with high impact pigment. I found it curious that the palette only came in one color selection, but Laurence explained that all four shades were selected in order to flatter all skin and eye tones, and work for both day and night looks. The shades were, indeed, versatile (a sparkling white, smokey burgundy, rich chocolate, and deep black), and are named Clair-Obscure, hinting at Chiaroscuro (an Italian art history term for the play between light and shadow), an effective analogy for painting the eyes. Laurence also raved about the mascara – there are two, but she was referring to the lengthening mascara, called Cil à Cil. This is the original mascara from the range, with a subtle brown-black shade that works for a variety of skin tones and a fine toothed comb for the lashes. She was wearing the mascara, and her lashes nearly touched her brow bone – she says she only needs one coat. More importantly, while the product is staggeringly expensive at 45 euros, she says that is lasts a year, which is incredible (I’m generally obligated to toss mine after 3 months).


I wanted to try the Quant à Soi makeup base, which was the product that led me into this adventure in the first place, and was advised that this is to be used in specific zones, as opposed to all over the face, before or after application of foundation. The product is pure, sheer white, and while it looks paste-like in it’s packaging, it applied very sheerly to my arm, and blended like silk. This did miracles for my slightly gray tinged smoker’s skin, bringing brightness and smoothing the texture of my skin.
The range also includes the iconic Fard à Levres reviewed
here, which now encompasses 10 shades. The lipstick is expensive – 75 USD for a very tiny tube of lipstick indeed, but I do feel the price is justified, both because of the wonderful formula but also the exclusivity. These are colors that are meant to become your signature lip color, not a Friday night whimsy, and once your tube is finished, recharges are available for the comparatively modest sum of 55 USD. Laurence’s favorite color is Votre Sienne, which is a wonderful autumnal brick-red with hints of ochre, echoing the walls of Siena, and has the lucky advantage of bearing the No. 7.
Also included in the range are a finishing powder (fini pétale), a compact powder foundation (which has the advantage of being both mattifying and hydrating – this felt lovely on my skin and looked polished without looking made up), two eye khols housed in pots (black, and a white, to be used exclusively on the waterline for brightening the eyes), two shades of nail polish, and 3 shades of lipstain, called ‘L’encre pour les lèvres’ (ink for lips), which apply like a gloss, but stain the lips beautifully once the sheen has worn off. All of the shades have wonderful, whimsical names – Faux-Semblant and Sang Bleu for the nails, Mise à Mort for the lips – and Laurence assures me that the names spring from the mind of Mr. Lutens himself.

Photo Courtesy Serge Lutens Palais Royal
One of the most interesting (and original) products was the Fard à Joues cheek color, which, eschewing the girlishness of pinks and peaches, is featured in a single, bricked bronze shade, which can be used both to add color and contour. This product echos the range’s name of Beauty Essentials – you won’t find glitter eye liners here, just what is needed to look groomed and glamorous.

Photo Courtesy Serge Lutens Palais Royal
Laurence was a wonderful sport answering my questions and demonstrating the products for me, so I asked her what being a Parisienne meant to her, to which she answered, “ A woman with a sense of elegance, but who isn’t afraid to be provocative either. Her lipstick is on, she is feminine, addicted to fashion but without being a fashion victim, and above all, perfumed beautifully.” I imagine Laurence’s Parisienne would be in heaven here, where one is certain to find a perfume suited uniquely to them. She tells me that a certain eccentric fashion icon recently discussed on this blog visited the boutique recently, and how wonderful it was to see a woman take fashion risks and wear what she likes. Laurence says that she would love to see more women be themselves and wear what they like. “Il faut oser” – dare to be yourself.

The staff was kind enough to send me home with a bag containing samples of all of the Serge Lutens perfumes, and it was difficult to decide which I liked more. These are not the Britney Spears style fruity-florals that are so popular now, but rather a mix of complex perfumes in symphonies of unexpected combinations, and simpler notes that I found perfect for layering. One of my favorites was the Tuberose Criminelle, which I had smelled before, and which is the most unexpected tuberose fragrance I have ever tried – it is not mixed with sweet notes, but rather, puts in evidence the white flesh of the tuberose, combined with an unexpected menthol note – it is, in short, exquisite.
Other perfumes clearly recall the perfumer’s personal experiences – Boxeuses has notes of rich, animalistic leather, while the rich odors of Ambre Sultan (one of the bestsellers) transport to a souk in Marrakesh. There are dozens of perfumes, each more beautiful than the last, and no two mistakeable for the other. I was once a devotee of the Fleurs d’Oranger, a sugary elixir of orange blossoms, but find myself reaching to smell De Profundis or Rahat Loukoum. These are perfumes that create an impact – the sort of fragrance people remember years later, which is such a wonderful change to the contemporary perfume scene, where each perfume is interchangeable with another. These are very much signature scents, some more sophisticated than others, but each one unique.

Photo Courtesy Serge Lutens Palais Royal
Interestingly, Serge Lutens has recently created L’eau, which is what he refers to as the ‘anti-perfume’. While the fragrance wasn’t bad, it was disappointing in it’s comonness, smelling to me very much like any other ‘clean’ perfume. This was, however, my unique disappointment.I left the boutique feeling elated and impressed both by the personability of the staff, as well as their knowledge about the products, both perfume and cosmetics alike. Soulaimane says that the boutique seeks to be a “place of discovery and learning, staffed with brand ambassadors” – and it is. Each employee took their time with the clients who steadily arrived, eager to explain each perfume and find a suitable olfactive match. The décor was magical, the lighting was moody and romantic, and I felt very much as though I had entered into the personal world of Serge Lutens.
After my interview, I was honored to find, in my inbox, responses from Serge Lutens himself (who now lives in Morroco) to a few questions I had for him. The interview in it’s original French, and translated, is below:
1. C’est quoi, pour vous, une femme Serge Lutens? [ What is, for you, a Serge Lutens woman?]
J’ai trop le sens du double pour vous répondre précisément. Elle n’est pas avec moi mais, en moi. Ce que j’ai fait ne s’adresse pas à un « Elle ». Elle n’est pas incluse dans ma psyché : elle coule de source, c’est-à-dire, de mon eau.
[ That is a question to which I could never give a concrete answer. A "Serge Lutens woman" is not the female sitting next to me, but more a "feeling" inside of me. My perfumes aren't made with her in mind, rather, they come from my own inspiration.]
2. Pouvez-vous décrire en trois mots une Parisienne? [Can you describe, in three words, what is a Parisienne?]
C’est une femme qui habite Paris, mais la Parisienne, c’est un truc pour ceux qui n’habitent pas Paris, comme on enfoncerait un clou dans un cliché. Aucune n’est pareille ni ne se ressemble. C’est un autrement pareil !
[This is a woman who lives in Paris, but La Parisienne is an idea for those who don't live in Paris, a hard hammered cliché. No Parisienne is alike or similar, except through their uniqueness.]
3. D’ou vient l’inspiration pour les parfums de 2011, De Profundis et Vitriol D’oeillet? [What were the inspirations for your 2011 releases, De Profundis, and Vitriol D'oeillet?]
J’aime la fleur et l’odeur du chrysanthème de « De profundis ». Son amertume qu’on peut dire douce fait de ce parfum, « aussi profond qu’un tombeau » – mêlé à l’encens, un goût dont je ne peux me défaire avant de mourir, mais pour l’instant, tant que je suis vivant, ma mort est en pleine forme.
[I love the flower and the odor of the chrysanthemum of De Profundis. The bitterness, which is somehow also sweet, of this perfume, is 'as deep as a tomb' - blended with incense, for which I've held a lifelong taste. While I'm alive however, my '"death" is doing fine.]
Pour « Vitriol d’œillet », c’est très fort, très net. Il y a du poivre. Une certaine violence qui le contient me retient. Je ne confonds pas d’ailleurs, celle-ci, avec la brutalité qui elle, est aveugle et sourde mais avec la nécessité à chaque instant de se défendre et de pouvoir s’imposer, même si c’est avec des artifices (couleurs, chapeaux, parfums…etc)
[For Vitriol d'oeillet, the inspiration is very strong, and very precise. There is pepper. The violence of the perfume holds me back - this is a perfume that is at once gentle and mute, but also demands to be seen and heard, albeit with tricks of artifice (like colors, hats, perfumes...etc)]
4. Avez-vous des conseils pour l’application des parfums Serge Lutens – eg; sur quels
zones du corps il faut les mettre pour qu’ils restent fidèles sur le corps? [Do you have any advice on the application of Serge Lutens perfumes - ie; on which parts of the body the client should apply the perfume so that they stay faithful to the original odor?]
Aucune idée de ce genre de choses…C’est à gré, n’est-ce pas ? Je ne suis pas guide en la matière. Ressentez plus que vous ne sentez !
[No idea for this sort of thing - it's really a personal choice, isn't it? I'm not a guru of the application itself. Don't just smell it (the perfume), FEEL it !]
I’d like to thank the entire team of the Palais Royal boutique, especially Soulaimane and Laurence, for opening their doors to me for an afternoon. A very special thanks to Mr. Lutens, who was kind enough to reply to my questions for him.
If you’re visiting Paris, the Serge Lutens boutique is located at 25, Rue de Valois, in the arcades of the Palais Royal. The new concession at Printemps on Boulevard Haussmann, designed entirely by Serge Lutens, is recently opened and worth a visit.
Internationally, visit the Serge Lutens website:
and in the United States, Serge Lutens cosmetics are sold exclusively by Barney’s New York:
Tags: Serge Lutens Palais Royal Quant à Soi Beauty Essentials Reviews Visit Interview with Serge Lutens